RC mobile application
Risk Change mobile application
At the beginning of our work we did an intensive research on existing apps in the context of the objectives of the Risk Change app(state of the art analysis). We presented this analysis to the consortium. The main difference to existing apps is, that the Risk Change app allows everybody to upload content. It is not curated. The second main difference is, that it addresses a wide range of stakeholders and for example not only gallerist.
TRAININGS FOR MOBILE APP
The group conducted 8 training workshops for artists/cultural professionals at several risk change partner locations. The purpose of the workshops was to familiarise participants with the Risk Change app(RC app) and its content creative capabilities. The workshop was also used to demonstrate how the RC app can assist artists extend the reach of their work to new and enlarged audiences thereby improving access to cultural and creative work across the European Union. In addition, feedback for the app was gathered, which was taken into account for the development of further versions of the app.
Each workshop had around 2 to 5 participants.
Eight workshops were held across the following sites: Maribor with Kibla and X-OP in November 2019;Marseille with ZINC in February 2020; Novi Sad with MSUV in February 2020; Athens with University of Athens in February 2020; Rijeka with MMSU in March 2020; ACAX an online workshop in April 2020; RIXC an online workshop in April 2020; and with FOPSIM an online workshop.
The main features of mobile app are creation of photos and videos to show art pieces by using the camera, intuitive hands-on CMS to publish art content for everyone (everyone can register and create without having a specific company account, which is one achieved objective of this project), in addition we created a windows desktop app, so that windows use can easily integrate with drag and drop content, state of the art statistic in the form of a gamified scoreboard, content is created in an open source manner available for everyone, deep linking (e.g. “Integration & Arts” workshop: https://riskchange.app/share/?g=41f08541-193a-438f-b95e-7f48438a0b2c) to share in a state of the art manner content with other social media tools, augmented reality (AR) to see your art piece in the environment (see tutorial https://vimeo.com/445539994#t=15s) where you are, social actions are location profiled, social actions like exhibitions have a timeframe attribute and therefore an “active” green flag, context based own search engine and last but not least QR code can be used to give more information about an art piece in the app as a text and deeper content guide to an exhibition (see example on https://vimeo.com/453582167).
COMMUNICATION AND DISSEMINATION ACTIONS ~
PUBLIC SESSION AND TESTING OF THE APP
TAKOMAT presented the risk change app in a public street and galleries session on the 23rd of May 2019 in Berlin. The following results were recorded. The 9 gallerists responded very favourably to the app and are looking forward to seeing the finalised app. They saw the app as a useful vehicle where they could place their exhibitions and promote artists’ work. The street user tests also responded favourably to the app particularly the user interface and provided valuable feedback to the developer for further adjustments. The integrated galleries can be viewed via the following link https://vimeo.com/445539994 .
The second user tests and public study of the art mobile app in the context of exhibitions was conducted in Copenhagen at the Ecsite conference from 6-8 June 2019 (see https://www.ecsite.eu/activities-and-services/ecsite-events/conferences/2019-ecsite-conference). The following observations were recorded : The risk change app is the first location-based app with an open content creation feature that is independent of specific exhibitions and/or galleries. Hence the app has the potential to be a hub and centre artwork app.
In Amsterdam, Basel and Zurich the work was to show gallerists and artists the risk change work and the app, and to asked them for feedback about the app’s functionality and usability. The feedback was integrated in further versions of the app. The opportunity was also taken to look for museum art content to integrate into the app (such as Kunstmuseum Basel https://riskchange.app/share/?s=3398b606-1fc3-4290-a72b-70b0178d3e1b ).
By visiting a lot of galleries and exhibitions in different location we integrated several exhibitions about the topic migration such as the exhibition “Voyage” at MuCEM in Marseille, see https://riskchange.app/share/?g=011e3698-5e07-468e-97bb-75b7c7c1c518 . Exhibitions on migration are on the program of a lot of museums as we experienced.
As the Risk Change App contains a lot of project results in an easy accessible way, it is a perfect project documentation tool for everyone interested in the results of the project.
CULTURAL NETWORK + STAKEHOLDERS NETWORKS
To conduct this activity we approached a wide range of stakeholders described in the following paragraphs.
For the 80 gallerists who took part in our risk change workshops (activity 16 – SM 10 and dissemination event activity 23 – SM 15) we asked them if we could publish their gallery exhibition work in the risk change app and their thoughts on the RC app. We published all allowed content in the RC app. We contacted a lot of migrant online art and promotion companies (such as Tiago Prata), but are waiting yet to receive a feedback. It is a normal process to continuously contact potential users to get attention for such a new art tool. The result of the gallerist contact was positive with most of them allowing us to integrate their gallery content (such as *Galerie EIGEN+ART https://riskchange.app/share/?g=9b8698f4-5671-47f6-8507-052edf893c86 ). The gallery market is a very diverse marked in terms of art communication and business models. A business model of one gallery is only to sell their pictures in the gallery and not doing any marketing. Other galleries do all kinds of marketing. Another gallery just uses local marketing magazines. The general opinion is that the Risk Change app is an alternative version of an art magazine or advertising medium.
The second stakeholder group we worked with were exhibition directors and curators, which we contacted through the Ecsite conference. Overall they liked the app because of its feature that allowed easy creation of a content guide (see example on https://vimeo.com/453582167 ). For them this had great potential to be used for exhibitions.
The risk change app has now been published on instagram (https://instagram.com/riskchange.app?igshid=1xfifd5dmlq5s). We post on instagram every day to generate interest. The audience is around 180 viewers for each post.
We contacted several other cultural EU institutions/organisations and other projects to inform them about our risk change work.